Your home business needs a high quality website and it should include a well-designed SEO strategy. This begins with well-researched keywords. You should have one primary keyword phrase and up to two secondary phrases selected for your homepage, which gives you a total of three main keyword phrases. This is also the pattern you will follow in optimizing all your webpages for deep indexing.
Keyword density refers to the percentage of keywords on your webpage in relation to other text on the page. The formula for determining keyword density is: Keyword Count/Total Word Count = Keyword Density. For example, if the total word count on your homepage was 400 and you wrote your primary keyword phrase 14 times, your keyword density for that phrase would be 3.5 %. Here’s what the formula would look like:
Keyword occurrences/Word count = Keyword density percentage
For example, 14/400 = 3.5%. Follow the same technique to figure out keyword density for your other phrases. A good rule of thumb is to keep your primary keyword phrase between 3% and 4% and your secondary phrases around 2%.
Your keywords should be more prominent on the top and bottom of the page, and distributed as evenly as possible throughout the main body of your page. Whereas keyword prominence is all about where your main keyword phrases are placed on the page, keyword proximity is about how your keywords are placed in relation to each other within the same phrase. For example, you might have the keyword phrase “radio controlled airplanes” and be tempted to write a sentence saying, “Our airplanes are 100% radio controlled.” While putting these keywords in your site still helps, it is not as strong as if they were put in the same order as your keyword phrase. So, always make sure the individual words within your keyword phrases are used in the exact same order and you will place higher for those phrases.
Just remember that when putting keyword phrases into your website your keyword density doesn’t go above 5%. Google and the other search engines generally punish sites they suspect of keyword spamming, which is purposefully loading your site with your keyword phrase to place higher in the search engine results.